# identity.md

## Organization Overview
- **Company Name:** Ely Cattleman®
- **Mission:** To provide authentic, high-quality Western wear for modern-day trailblazers, continuing a legacy of defining the best of the West since 1878.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1878 by Frank Ely and David Walker, originating from a journey west to deliver dry goods to western towns and shops along the horizon. (About link: https://elycattleman.com/pages/our-story)
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Frank Ely (Founder), David Walker (Founder). Current leadership details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to authenticity, superior quality, and a pioneering spirit, crafting iconic Western wear for modern-day trailblazers.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a provider of authentic Western wear, emphasizing high-quality product delivery and design, including e-commerce with US shipping.
- **Location(s) and Geographic Presence:** Historically served western towns and shops. Currently serves customers across the US, offering free US shipping over $100.
- **Key Partnerships and Affiliations:** Details forthcoming.